Riya, a passionate digital marketer, had been preparing for her big day the SEO Executive interview at a leading agency in Bangalore. She had read countless blogs, watched videos, and even practised mock questions from Techy Notes.

Here’s how her interview journey went and what you can learn from it to answer SEO Executive Interview Questions like a pro.

Morning: Getting in the Right Mindset

Before leaving for her interview, Riya reviewed her SEO fundamentals:

• On-page and off-page SEO basics

• Keyword research strategies

• Core Web Vitals & technical SEO

• Latest Google algorithm updates

She knew that interviews in 2025 weren’t just about what you know, but how you apply it.

Round 1: The Basics

The interviewer smiled and started with:

Q1: What is SEO, and why is it important?
Riya explained that SEO is the process of improving website visibility in search engines to drive organic traffic, build brand credibility, and increase conversions.

Q2: Can you explain the difference between On-Page and Off-Page SEO?
She compared On-Page SEO to improving the interior of a store (titles, headings, content), and Off-Page SEO to increasing recommendations from others (backlinks, brand mentions).

Round 2: Scenario-Based Questions

Q3: Imagine a website’s rankings dropped overnight. What’s your approach?
Riya replied: “First, I’ll check for any Google algorithm updates. Then, I’ll audit backlinks, review recent content changes, and analyze technical issues like indexing or page speed.”

Q4: How would you optimize a blog post for better rankings in 2 weeks?
Her answer included keyword optimization, improving meta tags, adding internal links, refreshing content, and building a few high-quality backlinks.

Round 3: Advanced SEO

Q5: How is AI changing SEO in 2025?
Riya explained how AI helps in keyword research, content ideas, and data analysis, but stressed that human creativity and brand voice are irreplaceable.

Q6: What is E-E-A-T and why does it matter?
She defined it as Experience, Expertise, Authoritativeness, and Trustworthiness—Google’s quality framework for ranking content.

Round 4: Quickfire Questions

• What’s a backlink? – A link from another site to yours, boosting authority.

• Core Web Vitals? – LCP, FID, CLS—metrics for speed, interactivity, and stability.

• Voice search optimization? – Conversational keywords, FAQs, and local targeting.

Riya’s Takeaway Tips for SEO Executive Interviews

1. Know the basics inside out – You can’t fake fundamental knowledge.

2. Stay updated – Mention recent Google updates to show awareness.

3. Think practically – Give real-world examples, not just textbook answers.

4. Show confidence – Speak clearly and back up your points with reasoning.

FAQs – SEO Executive Interview Questions (2025)

Q1: Do companies ask practical SEO tests?
Yes—tasks like keyword research, site audits, or content optimization are common.

Q2: Which tools should I master before interviews?
Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog.

Q3: Is technical SEO knowledge mandatory?
Basic knowledge is expected—like sitemaps, robots.txt, and page speed optimization.

Q4: How much can I earn as an SEO Executive in 2025?
Freshers: ₹2.5–4 LPA; Experienced: ₹4–8 LPA.

Q5: How do I prepare quickly for an interview?
Read top SEO Executive Interview Questions on Techy Notes, practise with tools, and stay updated on trends.