With the digital ease in our life, every person prefers to shop online. This saves the audience from the hassle of going store to store which makes them tired and waste their time. In the past one year the rate of online shopping in the US has increased by 12.3%. Which means that the e-commerce world has become quite competitive. And standing out is no longer an option but a necessity for every brand. What differentiates a specific brand from the other, is its packaging. Custom cardboard boxes are special containers with a powerful message for the brands. You should not settle for ordinary as you can deliver the best. 

As every other business is moving online, custom packaging is the only solution for product differentiation. You can even use this packaging for gaining an edge over your competitors. In this article you explore why custom packaging is important for your e-business. And how they place your brand on a road to success.

1. 5 reasons you should use custom cardboard boxes for your e-business

Before we explore the benefits of using cardboard packing boxes. Take a little tour of what custom cardboard boxes are. These are special containers tailored to the brand's specific needs and requirements. Unlike the generic packaging, you can adjust these boxes as per your product shape, size and style. And can use high-end printing and finishing methods on them to enhance their visual aesthetics. Such appealing boxes have not one but several reasons that help you in your business. 

• The power of branding & brand recognition

Isn't it a dream of every big or small online brand to rank in the top most retailers of the country? Well your dream can come true with custom cardboard boxes. You can add your logo, brand colors and distinct elements on these boxes. They will act as a visual cue for the audience, thus, helping them to recognize your brand. Using this custom packaging you can communicate your brand's values and goals too. For instance if you are selling organic make up products. And your cardboard box has a subtle monotone green color with a minimalistic design and natural ingredient imagery. Then, your boxes will reinforce your commitment towards green practices. This physical presentation will help you in gaining consumer's trust. And customers will be more likely to order from brands owing to your ethical sourcing. 

• Enhancing the unboxing experience

The day a customer orders a product online, he starts waiting for it eagerly. Do you want to turn this excitement into a memorable moment when the customer receives its order? Then you need to invest a little on your custom cardboard boxes. Add some add-on like custom tissue paper, unique opening and closing mechanism, a pop-up thank you note or a complementary gift. This thoughtful addition can offer an unforgettable unboxing experience for its consumers. Which can lead to higher satisfaction levels, encourage word-of-mouth marketing and boost sales. 

• Superior product protection & reduced damages

When people order a product online, there are a lot of concerns in their mind. Will the product reach safe and sound? Is the item going to break during the transit? I hope my money does not go in the drain. Do you want to free your customers from these worrying thoughts? Then, definitely choose custom cardboard boxes for your product. They are the finest containers with custom inserts and cushioning. They keep your product intact and provide protection against physical damage, dust and moisture. As a result your customers will receive their order in one pristine condition. This high-end safety can reduce returns and replacement. Which eventually is a big save for the business. 

• Sustainable image of custom cardboard boxes

Sustainable packaging is not a trend or fashion. It is a demand of every customer. Do you want to fulfill this utmost desire of your consumers? Then go for custom cardboard boxes. As these containers are biodegradable. They minimize waste through precise sizing and reduce plastic pollution. You can build your responsible image in the market and attract eco-conscious customers. 

• Cost-effectiveness and operational efficiency

The initial cost of investment in custom cardboard boxes can be a little higher as compared to standard packaging. But they do not need consistent maintenance or design improvement. Also their robust nature and enticing appearance pays off in increased sales and customer loyalty. Secondly, these right-sized boxes reduce dimensional weight cost and save a fortune on shipping charges. Moreover, cardboard boxes are easy to store and assemble. This can save the valuable time of the staff and streamline the flow of taking online orders. 

Where to buy cardboard boxes?

If you think customizing cardboard boxes is a little out of your budget. Then you can purchase them from Boxit Packages in bulk. It is a well-renowned cardboard boxes manufacturer from small and online retailers. Without compromising on the box's quality and design aesthetics. They offer budget-friendly rates to their clients. They even provide a free sample and 30% discount on the first 10 orders. 

Conclusion

If you truly want to differentiate your brand from your competitors and earn an unlimited profit. Then custom cardboard boxes are the only way to the height of success.